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How Does Email Marketing Work with Inbound Marketing?

Friday 26 September 2014

13 minute read

By Sarah Burns

Often when a new marketing method or tool comes out, people are quick to think that it’s something new and “not for them”, because “they’ve got what they need”.

In fact, the case often is you’re halfway to already implementing this new tool or method, but haven’t got it down 100% or simply haven’t put a name to it.

Email marketing statistics excite us, because there is a lot of negativity surrounding spam emails and the decline in popularity, however these recent stats say different:

  • For every $1 spent on email marketing, the average return is $44.25. [Source]
  • When marketed through email, consumers spend 138% more than people who don’t receive email offers. [Source]

With inbound marketing, we were faced with a lot of questions from Day One, obviously. Naturally, we answered them in the style of “it’s different to anything ever”, because it is in so many ways.

What we don’t want to do is make it sound absolutely terrifyingly different, however. Because it’s not.

Our new inbound marketing blog series is focusing on all of the different methods that make up inbound marketing and the rumours, facts and statistics that go with it.

Find out why it's crucial to choose a UK HubSpot Partner Agency to help you implement inbound/HubSpot at your company.

Email Marketing

Inbound includes focusing hugely on creating high quality, targeted email marketing campaigns, which are produced with your receiver in mind.

“Email is dead or almost dead – it’s definitely not alive and kicking”

We’d have to say a big, fat “no” to that one.

According to a 2013 study from the Direct Marketing Association, 66% of consumers have made an online purchase as a result of a marketing email.

Many companies still regularly ask us for email marketing designs and campaigns, which we’re happy to provide. When you have a loyal customer base – not a bought list, which is a big no, no – the ideal way to directly and immediately let them know of great offers is with an email!

“Personalisation is creepy and ineffective”

Say, Thrive emailed you saying we know you Google searched “Ways to make my marketing work” and also informed you we know that you live in “27 Potato Drive” – you’d be creeped out.

However, when you fill in a form or actually give us details about your company, contact details and name, there is nothing “creepy” about informing you that we still know that.

According to this Science of Email Marketing Report, including the first names of your recipients in your emails can increase click through rates from about 5.8% percent to about 7%.

If you want more information about how email marketing designs, copy and campaigns can work in an inbound marketing strategy, feel free to contact us at 0845 838 7517 or hello@thriveability.co.uk.

Additionally, you might not want inbound strategies yet and that’s totally fine too, but if email marketing is what you’re after, feel free to still get in touch!

Find out why it's crucial to choose a UK HubSpot Partner Agency to help you implement inbound/HubSpot at your company.

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