--- title: "The Best Of: SEO vs. PPC [Infographic]" description: SEO and PPC are two very different digital marketing activities, both which aim to improve your search ranking - for North East SMEs that need to improve the efforts they get from their budget, consider the pros and cons of both. image: https://www.thriveability.co.uk/hubfs/Blog_Featured-Images/mac-working-group-meeting-work-workspace-office-desk-typing-laptop-computer.jpg --- [![Thrive Logo](https://www.thriveability.co.uk/hubfs/thrive-logo-pink-1.svg)](https://www.thriveability.co.uk/) - [What We Do](https://www.thriveability.co.uk/what-we-do) - [About](https://www.thriveability.co.uk/about-us) - [Approach](https://www.thriveability.co.uk/approach) - [Work](https://www.thriveability.co.uk/work) - [Blog](https://www.thriveability.co.uk/blog) - [Contact](https://www.thriveability.co.uk/contact) Blog # The Best Of: SEO vs. PPC \[Infographic\] November 2, 2018 4 Minute Read By Sarah Burns ## North East SMEs need to get the most from their digital marketing budget, which is why it's important to understand SEO vs PPC - how they work and how they differ. This excellent [infographic from **ThinkProfits.com**](https://www.thinkprofits.com/blog/seo-vs-ppc/) provides a clear explanation of both SEO and PPC, as well as the pros and cons of each to help you decide which one is most important for you to work on. When you're considering your budget constraints, decide which one will get you the maximum return on investment, to focus your efforts initially. Once you start to see results you can amend to potentially introduce the other element. According to [ThinkProfits.com](https://www.thinkprofits.com/blog/seo-vs-ppc/), SEO is: > **"The process of optimising your website so that it can be found in the organic search results of search engines such as Google."** [ThinkProfits.com](https://www.thinkprofits.com/blog/seo-vs-ppc/) defines PPC as:  > **"A form of online advertising where you buy advertising space for specific keywords on search results pages, and then 'pay per click' on your ad."** If you're looking to devise a digital marketing spend for SEO or PPC, consider the infographic below and [get in touch with our Director, Johnny Woods](https://www.thriveability.co.uk/contact), about our PPC packages which may allow your business to best-improve your local search efforts. ![SEO-vs-PPC-InfographicHR](https://i2.wp.com/www.thinkprofits.com/wp-content/uploads/2018/03/SEO-vs-PPC-InfographicHR.jpg?zoom=2&resize=470%2C1293&ssl=1) **Find more like this via [SEO](https://www.thriveability.co.uk/blog/topic/seo).** #### Share this post... [mailto:?Subject=Check%20out%20this%20post&Body=https://www.thriveability.co.uk//blog/the-best-of-seo-vs.-ppc-infographic](mailto:?Subject=Check%20out%20this%20post&Body=https://www.thriveability.co.uk//blog/the-best-of-seo-vs.-ppc-infographic) Ready to talk? ## Whether you need a new website, a branding refresh, or a marketing strategy, the first step is a conversation. We'll give you an honest view of where you are and what's worth doing next. ## You may also like to read... January 18, 2019 #### [Pillar Page Marketing: What Is a Topic Cluster?](https://www.thriveability.co.uk/blog/pillar-page-marketing-what-is-a-topic-cluster) Topic clusters are a key part of the development, and foundations of, a pillar page marketing strategy. February 28, 2020 #### [How to Improve SEO with Yoast on WordPress](https://www.thriveability.co.uk/blog/how-to-improve-seo-with-yoast-on-wordpress) Even if you’re a small business, you probably understand the importance of search ranking and SEO performance. November 1, 2019 #### [Does Blogging Improve My Search Ranking?](https://www.thriveability.co.uk/blog/does-blogging-improve-my-search-ranking) When trying to get found on Google, businesses might turn to blogging in order to improve their organic search ranking. ![hubspot-logo-white](https://www.thriveability.co.uk/hubfs/2021%20Assets/Partner%20Logos/hubspot-logo-white.svg "hubspot-logo-white") ![google-partner-logo-white](https://www.thriveability.co.uk/hubfs/2021%20Assets/Partner%20Logos/google-partner-logo-white.svg "google-partner-logo-white") Copyright © Thrive Marketing Limited 2026 [Linkedin](https://www.linkedin.com/company/thrivehq?trk=top_nav_home/) [hello@thriveability.co.uk](mailto:hello@thriveability.co.uk) [01325 778 786](tel:01325%20778%20786)