Explore HubSpot Academy for a range of certifications and courses to boost your marketing and HubSpot knowledge.
Please note: This article was originally posted on August 8, 2018, updated on May 13, 2019.
With every passing year, there is a host of new and updated courses and certifications your team can take - but there are some you just cannot ignore.
We’ve highlighted the key courses for HubSpot newbies - and those who are a little rusty - to take/retake to boost your marketing efforts and confidence with the HubSpot platform.
Inbound Certification
‘Comprehensive fundamentals training covering the full inbound methodology.’
One Hour Exam
- Understanding the Fundamentals of Inbound
- Growing Your Business With a Flywheel Model
- Understanding the Inbound Principles
- Creating a Company Purpose
- Setting Business Goals
- Creating Buyer Personas
- Understanding the Buyer’s Journey
Lessons: 7 | Total video length: 2h 25m | Quizzes: 3
The first step on any marketer’s inbound journey, giving a top-level view at how HubSpot markets, using the four-stage buyer’s journey – attract, convert, close and delight.
Inbound Marketing Certification
‘Learn inbound marketing techniques that range from creating content and social promotion to converting and nurturing leads.’
One Hour Exam
- Inbound Marketing Fundamentals
- Planning a Long-Term Content Strategy
- Creating a Blog Posts
- Creating Topic Clusters and Pillar Pages
- Understanding Social Media Promotion
- Developing a Conversational Growth Strategy
- Understanding Conversions
- Creating a Conversion Optimisation Strategy
- Understanding Lead Nurturing
- Aligning Your Marketing With Sales
- Applying a Customer Marketing Approach
Lessons: 11 | Total video length: 4h 30m | Quizzes: 15
Take your knowledge to the next level with this expanded course, designed to guide you through the more advanced tools and tactics to use with HubSpot, tied into your knowledge of inbound and the HubSpot platform.
HubSpot Marketing Software Certification
‘Marketing software training and certification for HubSpot Marketing Platform users.’
One Hour Exam
- Understanding Marketing Hub
- Exploring the Contacts Database in HubSpot
- Using Buyer Personas in HubSpot
- Creating a Content Strategy in HubSpot
- Creating a Campaign in HubSpot
- Understanding Blogging in HubSpot
- Understanding the HubSpot CMS
- Creating Landing Pages in HubSpot
- Creating CTAs in HubSpot
- Creating Forms in HubSpot
- Creating Lead Flows in HubSpot
- Understanding Social Media in HubSpot
- Understanding Segmentation in HubSpot
- Understanding Email in HubSpot
- Understanding Workflows in HubSpot
- Understanding Reporting in Marketing Hub
- Launching an Inbound Marketing Campaign in HubSpot
Lessons: 16 | Total video length: 4h 30m | Quizzes: 13 | Practical Exercises: 15
Highly recommended for all users of the HubSpot Marketing platform in your organisation, giving guidance on how to put your newfound inbound knowledge into practice using the HubSpot platform.
Content Marketing Certification
‘Learn how to build scalable, repeatable processes for creating and promoting content.’
One Hour Exam
- Understanding Content Marketing
- The Power of Storytelling
- Generating Content Ideas
- Planning a Long-Term Content Strategy
- Building a Content Creation Framework
- Becoming an Effective Writer
- Extending the Value of Your Content Through Repurposing
- How to Effectively Promote Content
- Measuring and Analysing Your Content
- Developing a Growth Marketing Mentality
- Creating a Blog Post
- Creating Topic Clusters and Pillar Pages
Lessons: 13 | Total video length: 4h 22m | Quizzes: 11
An overview of how to get the best from your content marketing efforts, including a focus on storytelling, general content creation and more specific-to-HubSpot topics, such as topic clusters and pillar pages.
Email Marketing Certification
‘Advanced lessons on managing a sustainable email marketing strategy.’
One Hour Exam
- Understanding Email Marketing
- Creating a Contact Management and Segmentation Strategy
- Sending the Right Email
- Creating a High-Performing Email
- Understanding Email Deliverability
- Outlining the Design of Your Marketing Emails
- Analysing Your Marketing Emails
- Testing Your Marketing Emails
- Developing Relationships With Lead Nurturing
- Optional: Start Your Marketing Right
Lessons: 10 | Total video length: 3h 37m | Quizzes: 10
A fantastic insight into the best practices of email marketing. Lots of brilliant advice for anyone that is looking to implement, or improve upon, email campaigns, both inside and outside of HubSpot.
Contextual Marketing Certification
‘The Contextual Marketing Certification course teaches you how to use the HubSpot COS and smart content features.’
One Hour Exam
- Fundamentals of Contextual Marketing
- Designing the User Experience
- Using Personalisation in Contextual Marketing
- Segmenting With Context
- Planning a Contextual Marketing Strategy
- Creating Smart Content
Lessons: 6 | Total video length: 1h 25m | Practical Exercises: 4
Guidance on how to personalise the user’s content marketing experience, using HubSpot tools such as personalisation tokens and smart content. Brilliant for those that will be implementing HubSpot activity on your website on a regular basis.
HubSpot Certifications for Sales
Inbound Sales Certification
‘Inbound sales training for identifying and closing active and passive prospects.’
- 5 classes that teach you inbound sales, a proven set of tactics for selling to active and passive buyers.
- 60 question multiple choice exam. Get 45 questions correct to prove your mastery of inbound sales.
An insight into HubSpot’s inbound approach to sales, designed to help you grow your pipeline and close more deals, aligning your sales team’s approach to that of your marketing department. Filled with actionable tips and best practices for identifying prospects and everything that follows!
HubSpot Sales Software Certification
‘HubSpot CRM and HubSpot Sales software training and certification for HubSpot users.’
- 5 classes that teach you the ins and outs of executing an inbound sales process using HubSpot Sales and HubSpot Marketing Free.
- 50 question multiple choice exam. Get 45 questions correct to prove your mastery of the HubSpot CRM and HubSpot Sales.
Training for users adopting the HubSpot CRM and HubSpot Sales Tools focused on key insights for sales sequences and capturing inbound leads.
Sales Enablement Certification
‘Bridge the gap between marketing and sales teams with strategies and tactics from over 25 world-renowned leaders.’
- 12 classes covering team alignment, revenue goals, sales enablement content, and technology.
- 60 question exam. Get 45 questions correct to prove your mastery of sales enablement.
An exciting course based on HubSpot’s findings from nearly 30 successful business leaders on how they have aligned sales and marketing, focusing on sales enablement. Best practices and advice from those that have ‘been there and done it’. Includes focus on SLAs, buyer personas and Smarketing.
Other Fantastic HubSpot Courses & Certifications
There is also a range of courses - without a certificate - available via HubSpot, which is constantly being expanded, including these courses which are highly recommended by our Thrive team:
Start and Grow Your Video Marketing Strategy
Learning how to create a successful video marketing strategy can be complicated if you don't have the right mindset. In this lesson, you'll learn why it's important to create engaging videos and how to use video throughout the inbound methodology.
YouTube Marketing Course: Successful Strategies to Grow and Optimise Your YouTube Channel in 2019
Build your audience and your brand on YouTube, the world’s second largest search engine behind Google. Learn from YouTube influencers and experts how to create a successful YouTube channel, create engaging videos people want to share, optimise your videos for higher visibility, take advantage of YouTube SEO, get more video views and channel subscribers, and monetise your channel.
Business Blogging Course: Attracting and Monetising an Audience Through Content
Crafting a blogging strategy is more than just writing and publishing helpful content. In this lesson, you'll learn why your business needs a blog, what you should do before starting a blog, and how to start a blog from the ground up. You'll then finish with how to manage a growing blog.
Graphic Design Essentials: Easy Steps for Creating Your Own Compelling Visuals
This track covers the fundamental concepts of graphic design and how to use them to create simple graphics. You will learn the fundamentals of graphic design, from colour theory to composition, as well as how to create and use a brand style guide for your business, and how to create simple graphics for free with step-by-step training.
SEO Training Course: Building Sustainable Traffic for Business Growth
Learn all things SEO, including link building, topic clusters, building search authority, and an inside look into how HubSpot uses blogging to rank #1 on Google. You will learn how to evaluate and improve your website's SEO, as well as building backlinks to your website at scale, plus learn the tactics HubSpot's blog team uses to rank #1 on Google.
Social Media: Certification
The set of lessons in this certification course covers social media strategy, social listening and moderating, social content, extending your reach, digital advertising, measuring ROI, and more.
If you need more help about getting started with HubSpot, or you’re considering it for your organisation, get in touch with us - we’re a HubSpot Silver Partner Agency via www.thriveability.co.uk.
