An Overview of HubSpot Academy’s Marketing & Sales Training Courses 2018

An Overview of HubSpot Academy’s Marketing & Sales Training Courses 2018

HubSpot Academy's Learning Centre is where you can access lessons, tracks, and certifications so you and your team can learn about inbound and the HubSpot software at your own pace. 

HubSpot Certifications for Your Whole Team

Inbound Certification

"Comprehensive fundamentals training covering the full inbound methodology."

  • 5 lessons covering the full inbound methodology, from marketing to sales to service.
  • 13 free marketing and sales tools to put your inbound education into practice.

The first step on any marketer’s inbound journey, giving a top-level view at how HubSpot markets, using the four stage buyer’s journey – attract, convert, close and delight. 

HubSpot Certifications for Marketers

HubSpot Marketing Software Certification

"Marketing software training and certification for HubSpot Marketing Platform users.

  • 14 classes that teach you valuable HubSpot Marketing Software features to boost your ROI in HubSpot.
  • 90 question exam. Get 75% correct to prove your understanding of HubSpot Marketing Software.

Highly recommended for all users of the HubSpot Marketing platform in your organisation, giving guidance on how to put your newfound inbound knowledge into practice using the HubSpot platform. 

Inbound Marketing Certification

"Learn inbound marketing techniques that range from creating content and social promotion to converting and nurturing leads."

  • 10 lessons covering topics like SEO, content marketing, lead nurturing, conversational marketing, customer marketing, and more.
  • 13 free marketing and sales tools to put your inbound education into practice.

Take your knowledge to the next level with this expanded course, designed to guide you through the more advanced tools and tactics to use with HubSpot, tied into your knowledge of inbound and the HubSpot platform. 

Email Marketing Certification

"Advanced lessons on managing a sustainable email marketing strategy."

  • 9 classes covering nurturing, design, optimisation, deliverability, and more.
  • 60 question exam. Get 45 questions correct to prove your mastery of email marketing.

A fantastic insight into best practices of email marketing. Lots of brilliant advice for anyone that is looking to implement, or improve upon, email campaigns, both inside and outside of HubSpot. 

Content Marketing Certification

"Learn how to build scalable, repeatable processes for creating and promoting content."

  • 11 lessons covering storytelling, effective writing, content frameworks, long-term planning, repurposing, promotion and analytics.
  • 60 question multiple choice exam. Get 45 questions correct to prove your mastery of content marketing.

An overview of how to get the best from your content marketing efforts, including a focus on storytelling, general content creation and more specific-to-HubSpot topics, such as topic clusters and pillar pages.

HubSpot Contextual Marketing Certification

"The Contextual Marketing Certification course teaches you how to use the HubSpot COS and smart content features."

  • 6 classes that teach you how to create a contextual website experience for your visitors.
  • 60 question multiple choice exam. Get 75% correct to prove your understanding of contextual marketing.

Guidance on how to personalise the user’s content marketing experience, using HubSpot tools such as personalisation tokens and smart content. Brilliant for those that will be implementing HubSpot activity on your website on a regular basis.

HubSpot Certifications for Sales

Inbound Sales Certification

"Inbound sales training for identifying and closing active and passive prospects."

  • 5 classes that teach you inbound sales, a proven set of tactics for selling to active and passive buyers.
  • 60 question multiple choice exam. Get 45 questions correct to prove your mastery of inbound sales.

An insight into HubSpot’s inbound approach to sales, designed to help you grow your pipeline and close more deals, aligning your sales team’s approach to that of your marketing department. Filled with actionable tips and best practices for identifying prospects and everything that follows!

HubSpot Sales Software Certification

"HubSpot CRM and HubSpot Sales software training and certification for HubSpot users."

  • 5 classes that teach you the ins and outs of executing an inbound sales process using HubSpot Sales and HubSpot Marketing Free.
  • 50 question multiple choice exam. Get 45 questions correct to prove your mastery of the HubSpot CRM and HubSpot Sales.

Training for users adopting the HubSpot CRM and HubSpot Sales Tools, focused on key insights for sales sequences and capturing inbound leads. 

Sales Enablement Certification

"Bridge the gap between marketing and sales teams with strategies and tactics from over 25 world-renowned leaders."

  • 12 classes covering team alignment, revenue goals, sales enablement content, and technology.
  • 60 question exam. Get 45 questions correct to prove your mastery of sales enablement.

An exciting course based on HubSpot’s findings from nearly 30 successful business leaders on how they have aligned sales and marketing, focusing on sales enablement. Best practices and advice from those that have ‘been there and done it’. Includes focuses on SLAs, buyer personas and Smarketing.

HubSpot Certifications Your Agency Might Have

  • HubSpot Design Certification: ‘Technical software training for web designers who are proficient with HTML and CSS and familiar with an object-oriented language such as JavaScript.’
  • Growth-Driven Design Certification: ‘Agile web design and project management for marketers and web designers.’
  • Growth-Driven Design Agency Certification: ‘Growth-Driven Design training for web and marketing agencies.’
  • HubSpot Agency Partner Certification: 'How to market, sell, deliver, and grow your agency with inbound and HubSpot.'

Brand New and Coming Soon: HubSpot Certifications

Facebook Ads Training: How to Build Great Ads & Audiences (now live)

This introductory Facebook advertising training will teach you how to target Facebook audiences, measure your return on investment, and optimise your Facebook advertisements.

SEO Training Course: Building Sustainable Traffic for Business Growth in 2018 (now live)

How HubSpot uses SEO to rank #1 in Google search results. This learning track does not have a certification.

Social Media Marketing Certification (coming soon)

Build a social media marketing strategy that delights your customers and grows your bottom line.

As always, HubSpot has all of the information you might need, so if you have any questions about the certifications, please visit their FAQ page

If you need more information about the various HubSpot Certifications please check out HubSpot’s main portal or alternatively speak to your Account Manager at Thrive Marketing who will be happy to offer custom advice for your organisation.


Further reading from Thrive: