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The tools you need in your marketing tech stack in 2021

Monday 18 January 2021

7 minute read

By Sarah Burns

Earlier this month we identified the three areas you need to address for a robust marketing tech stack in 2021, but this week we’re looking at the specific tools you can add to future proof your existing tech stack.

Marketing tech stacks sound like in-depth, high-intensity toolkits for large businesses, with large budgets, and true some activities are cost and labour intensive, but they don’t have to be. 

Your marketing tech stack should be personalised to suit your business goals – remember what we said in our last post – strategy comes first.

By having a personalised marketing tech stack you only have the tools and budget commitments you really need to reach your specific, recently reviewed company goals and objectives, meaning no wastage on unnecessary platforms and activities. 

Remember, 2021 is the year of being smarter, and streamlining all of your output to ensure you save budget where you can, and get the biggest ‘bang for your buck’ in everything you do.

 So with that in mind, here are some highly recommended marketing tools and activities that you may want to add to your current marketing tech stack, use to build your first marketing tech stack or replace some outdated, underperforming activities in your current stack (the savviest way to navigate your ‘martech’ stack). 


This is the platform that will be used to manage and update your website. Some of the options below can do more than just that, with marketing options integrated – but what does your business need?

  • WordPress
  • Shopify
  • SquareSpace
  • Wix
  • HubSpot
  • Magento

Content & Social Media

Create and disseminate marketing messages that are on-brand, relevant to your audience and in the right place for your audience to find them. Where does your audience expect to see messages from you? Where has the best impact?

  • Hootsuite
  • Vidyard
  • Sprout Social
  • Zoom

Email & Automation

Get savvy by using automating engagement activities to nurture current leads, with effective ‘top-of-mind’ campaigns.

  • HubSpot
  • Mailchimp
  • SharpSpring
  • ConstantContact

Digital Advertising

The world of online advertising allows you to leverage and re-target programmatic advertising aimed at the right audiences at the exact point of interest, or purchasing intent, as you wish.

  • Facebook Advertising
  • Google Ads

Creation & Design

You often need in-house design support or an external design agency for large-scale design jobs, but some things you can do yourself with some stunning tools on the market designed to support.

  • Canva
  • Vidyard
  • PicMonkey
  • Adobe Creative Cloud

Project Management & Collaboration

2020 taught us we needed to get clever with how we communicate and share ideas and objectives, which means you should have a lot of these in place, but if not, optimise your team’s efficiency levels now…

  • Trello
  • Basecamp
  • Google Drive
  • Slack
  • Dropbox
  • WeTransfer
  • Zoom

Customer & Sales Management

Enhance your sales management processes with transparent CRM and sales tools to support…

  • HubSpot
  • Salesforce
  • SharpSpring

Analytics & Performance Metrics

Analyse, test and improve the performance of your martech stack by adopting a clear analytics process using some of the best tools right for your business…

  • Google Analytics
  • Facebook Insights
  • MOZ
  • Ahrefs
  • SemRush
  • BuzzSumo

Are you looking to reinvent your company’s marketing and sales strategies, or the tools you use to bring your strategy to life in 2021? We can offer advice and guidance to UK and international businesses of all sizes, in all industries; with a variety of web, marketing and design solutions should you require them. Speak to our team today using Live Chat (during office hours), via social, emailing hello@thriveability.co.uk, or by calling our Director, Johnny Woods, on 01325 778 786.

If you're looking to embark on a website build project, whether it's completely from scratch or a site refresh, our ebook will give you the knowledge to make your project as stress-free as possible.

The Website Design Handbook for Businesses

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