Twitter Changing Its Algorithm to Give Publishers Priority

Twitter Changing Its Algorithm to Give Publishers Priority

As Facebook revealed it would be developing its extensive News Feed algorithm to filter public content, Twitter confirmed the opposite for their platform... 

You might have seen on our blog recently that Facebook is to ensure there will be 25% less public content appearing in your News Feed, in an attempt to make room for 'personal moments'.

Mark Zuckerberg stated:

"...Recently we've gotten feedback from our community that public content -- posts from businesses, brands and media -- is crowding out the personal moments that lead us to connect more with each other.

Twitter, however, has already promised they aren't currently making such a move with their algorithms.

Peter Greenberger, Director of Global News Partnerships at Twitter, told BuzzFeed News, said:  

"News publishers and journalists are essential to Twitter, and we strive to be a dependable, valuable partner. Their success is our priority.”

Public content is still an important part of the conversation on Twitter and most users expect to see more public/news content as Twitter is key for news and information to grow and be shared, thanks to the typical usage of its platform.

Longer tweets were introduced to the platform in the latter stages of 2017 - and they're reportedly having a positive effect, in spite of the negativity with which they were first met.

CNET quoted SocialFlow's findings as:

"SocialFlow tracked approximately 30,000 thousand tweets between Nov. 29 and Dec. 6 and found tweets longer than 140 characters were being retweeted 26.52 times on average, compared with 13.71 times for shorter ones.

"It also discovered that longer tweets were being liked on average 50.28 times, compared with 29.96 times for shorter tweets."

With that in mind, it's safe to say that Twitter might just be the platform for your organisation, over the next two years.

Of course, that is an early estimation, but the changes in platform algorithms and why the're being used - businesses can now share more information, clarification on Twitter than they could previously - might be an early indicator...

What's your platform of choice? Share it with us on Twitter!

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