Goal setting is crucial to ensuring the success of any marketing campaign, but you should also make sure those goals are SMART too.
SMART goal setting is used by many organisations and industries to ensure that goals can be realistically met because they are: Specific; Measurable; Attainable; Realistic and Timebound.
A SMART goal is created by focusing on a wider goal, be that new customers, new visits or new leads.
"I want to increase new leads on our website by 20% (4000) in the next six months."
We then make this a simple goal for month-on-month progress:
"We need to see 4000/6 leads each month, making our goal 667 new leads each month from our website."
As a marketing automation provider, our software helps us - and you, our customer - set SMART goals that can be regularly checked upon, focusing on visits, leads and customers.
SMART goals are:
Specific: Unambiguous and clear in its expectations including why it's important, who is involved, where it will happen and the metrics and constraints in place.
Measurable: Criteria should be in place for measuring progress over the course of the goal.
Attainable: Be realistic and make sure it's attainable for your team to reach - otherwise it's not 'smart' at all!
Realistic: There should be a genuine initiative underneath the goal in the first place and it must matter to your business.
Timebound: Have an end date for your goal.
To discuss the content of this blog or how we can support your business, get in touch with our team today, via firstname.lastname@example.org / 0845 838 7517.