Did you know that only 3% of the public trusts salespeople and marketers?
That fact (Source: HubSpot) makes us a little sad, being marketers and all, but we want to change the way you see us - think inbound marketing and positive approaches to getting our message to you, the consumer.
Equally, if people struggle to trust salespeople and marketers - do they easily trust your organisation's marketing and sales methods? That's the scary fact.
Your website is a whole resource that can either build up or knock down that trust and subsequent relationship.
We want to work with you to build your website as one that is reputable and trustworthy, with that goal in mind, here are our top tips...
1. Genuine photography
Your company needs to portray a professional and honest image, which is why genuine. high quality stock photography is a must. If your company wants to show off their team, then you must produce smart images of them in a clean working environment. Of course, head shots, just need lighting and a white background, to keep it simple.
There is a whole host of excellent FREE stock photography websites - our recent blog post shares a few of them.
2. Reputable testimonials
Having a reliable industry or local businessperson highlighting all that is great and good about your company is a "must" for building trust with potential new customers.
Share testimonials from your happy customers and as long as they're OK with it, provide their name, job title and company. A photo would also be great, if it's appropriate - all of this builds a fantastic image of a company that is thriving (and has proof of it)!
3. Social proof
Use Twitter, Facebook and any of your other social media profiles to build up and improve your existing relationships with happy clients. There is no greater way of utilising your social presence than to share the love that your customers feel for your company.
This is a great way of:
1) Highlighting that others already have a great experience with your organisation
2) Introducing new, potential customers to an existing positive conversation about your company
4. Meaningful content
All of your content, both website information, blogs, news articles, ebooks and other downloads all build your case for being a trustworthy organisation.
If you can write about your organisation, products, services and the industry you're in then you must know your stuff! If your website content has a personalised twist then it must mean you haven't simply copied and pasted your content from elsewhere, but you're actually someone that could hold a solid conversation about the topic matter.
That's kind of a must for a reliable organisation!
5. Strategic micro content
Filling in all of those niggly content jobs can provide a huge additional reassurance to website visitors.
Don't palm off the jobs such as filling in website page tabs, CTA buttons, image ALT text etc., and just hope it's going to be done by your website design agency or SEO consultant.
Consider privacy policies, terms and conditions statements and disclaimers, as well as FAQs and button labels.
Triple check these tasks are completed and give your own input about all of those tiny, often overlooked but finer points of a website build.
To discuss the content of this blog or how we can support your business, get in touch with our team today via email hello@thriveability.co.uk or call 0845 838 7517.
