While initial brand concepts were explored externally, Thrive was brought in to develop these ideas into a robust, cohesive brand system capable of working across all marketing touchpoints. The challenge was taking a concept and building it into a complete, professional brand identity.

Thrive helped develop the definitive brand identity and visual language, then built a website making it easy to discover what's on, book tables, and download the app. The pre-launch site is driving email sign-ups and momentum ahead of July opening.

The brand positions Pitch! as the premium, well-thought-out sports destination in Middlesbrough.