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4 Reasons Mailchimp is a Core Platform for Every Small Business in 2020

Monday 18 May 2020

7 minute read

By Rachael Farley

Since launching in 2001, Mailchimp is far more than just an email marketing platform in 2020.

If your business is looking to streamline their marketing efforts, Mailchimp could be the answer with the ability to design and send innovative email campaigns, run remarketing ads on Google and Facebook, and even schedule organic social media messages.

Even with their new additions, Mailchimp has always been, and continues to be, primarily focused on their email marketing service. With email generating $38 for every $1 spent (an astounding 3,800% ROI), this type of marketing can be a massive avenue for generating sales and leads.

But how is Mailchimp suitable for small businesses, especially those who may have limited resources or a small budget? We’ll cover four of the main reasons why Mailchimp is essential in any small business’ toolkit!

Easy to Design

Never designed an email in your life? There’s no fear with Mailchimp as it’s one of the easiest tools to pick up! 

With plenty of pre-designed templates as standard, plus a simple drag and drop editor, anyone can be a designer with Mailchimp. Marketers can step up to the plate and design beautiful, branded emails by easily dropping in images, text, CTAs and more.

There is also the option to set a colour palette, brand font and your logo to ensure all members of your team create branded campaigns that reflect your business, removing the risk of inconsistencies. 

Automation Options

Nothing beats getting an email with a discount from your favourite brand on your birthday, right? Setting up automation campaigns for your subscribers means you can get in touch on specific dates (birthdays, one year since first purchase) or when they perform a certain action (viewing a specific product, abandoning a cart) without needing to manually create each email, saving you time and resources.

Automated email messages average 70.5% higher open rates and 152% higher click-through rates than “business as usual” marketing messages, so it’s important that your business doesn’t miss out on the opportunity to get your subscribers to engage with you!

Marketing CRM Tools

Mailchimp allows you to keep track of your customers, painting a picture of the type of buyer they are, within their internal CRM (Customer Relationship Management) tool. 

Need to initially build-up your audience? You can create signup forms to share on social media or place embedded forms or popups on your website, which will pull any customer details submitted straight into your Mailchimp account. 

Utilise tags and segments to strategically split up your email database to ensure your subscribers are getting the most relevant campaigns. You can even pull in e-commerce data which is perfect for re-engaging customers who haven’t bought from you in a while and rewarding those who have been loyal to your business! By being personable and personalising your emails, you have a better chance of coming across as helpful - it’s all about sending the right email to the right person at the right time, after all!

Utilising Social Media and Retargeting Ads

Mailchimp has recently expanded into the world of social, including organic social scheduling, Facebook/Instagram ads and even Google retargeting ads (paid subscriptions may apply for some features).

If your business is looking at multi-channel marketing, or already using different channels but hoping to streamline everything into one portal, then Mailchimp could be a huge weight off your shoulders. You can repurpose content from your top-performing emails to spread your marketing messages on social media without having to open numerous tabs and log into several accounts - it’s all in one place!

Thinking there must be a catch with Mailchimp? The best way to find out if the tool is the right one for your business is to give it a test drive. Luckily, Mailchimp does have 4 flexible pricing options including a free account! Get signed up at https://mailchimp.com/ and see for yourself how powerful Mailchimp can be for every size of business, especially small businesses.

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