Topics: Social Media
The feature was teased by Facebook in March 2018 and has recently been seen across various UK pages.
At the time of the March announcement, Facebook said:
"We’re starting a new test that highlights a creator’s top fans by displaying a badge next to their names and adding their name to a leaderboard of highly engaged fans.
"We’ll identify top fans based on how often they comment, share, react or watch a creator’s content, as well as the creator’s interactions with the fan and other criteria. Fans will opt into this experience, and they can turn off the feature at any time."
An example below taken from Sally Morgan's (Psychic Sally) Facebook page shows two different posters are identified as 'Top fans' by the badge above their profile photo and name.
As a page owner you can also see the changing "leaderboard" of your top fans when you view your page whilst logged in. You can also find it in Settings > Facebook Badges. If you wish to do so, you can turn off the Top Fans feature here.
Why not really drive interest and entice your fans to become Top Fans by offering offers or giveaways as a reward?