--- title: British Airways Is Britain's Top Brand, According to Superbrands description: The Superbrands UK 2014 list has been completed and with Apple and Facebook being major losers, a surprising non-tech brand has taken over. image: https://www.thriveability.co.uk/hubfs/Blog_Featured-Images/COLOURED-PENCILS-2.jpg --- [![Thrive Logo](https://www.thriveability.co.uk/hubfs/thrive-logo-pink-1.svg)](https://www.thriveability.co.uk/) - [What We Do](https://www.thriveability.co.uk/what-we-do) - [About](https://www.thriveability.co.uk/about-us) - [Approach](https://www.thriveability.co.uk/approach) - [Work](https://www.thriveability.co.uk/work) - [Blog](https://www.thriveability.co.uk/blog) - [Contact](https://www.thriveability.co.uk/contact) Blog # British Airways Is Britain's Top Brand, According to Superbrands February 26, 2014 3 Minute Read By Sarah Burns ## Britain's favourite brand has been revealed by the new 2014 Consumer Superbrands list. Most notably, perhaps, [Apple](http://www.apple.com/uk/iphone/) has dropped out of the top 10 and [Facebook](http://facebook.com) has disappeared from the top 20 altogether! So the winner is... [British Airways](http://www.britishairways.com/travel/home/public/en_gb) have taken the top spot, with maybe thanks to it's latest re-branding, 'To Fly, To Serve' campaign. The highest ranking Business Superbrand title was given to [Visa](http://www.visa.co.uk/). So, take a look at where your preferred brands rank in both the Consumer Superbrands 2014 and Business Superbrands 2014 lists: ### Consumer Superbrands 2014 1. British Airways 2. Rolex 3. Coca-Cola 4. BBC 5. Heinz 6. Microsoft 7. Google 8. Gillette 9. Kellogg’s 10. BMW 11. Cadbury 12. Andrex 13. Amazon.co.uk 14. Apple 15. Boots 16. Nike 17. Sony 18. Marks & Spencer 19. Shell 20. Mercedes-Benz ### Business Superbrands 2014 1. Visa 2. Google 3. Apple 4. MasterCard 5. British Airways 6. Microsoft 7. BP 8. Samsung 9. Virgin Atlantic 10. Shell 11. Bosch 12. American Express 13. Rolls-Royce Group 14. FedEx 15. Royal Mail 16. PayPal 17. Barclaycard 18. BT 19. DHL 20. Caterpillar **For full details about how the brands are ranked, [click here](http://www.superbrands.uk.com/results). If you want more information about the company behind the list - *Superbrands UK* - [click here](http://www.superbrands.uk.com/about).** #### Share this post... [mailto:?Subject=Check%20out%20this%20post&Body=https://www.thriveability.co.uk//blog/britains-top-brand-announced](mailto:?Subject=Check%20out%20this%20post&Body=https://www.thriveability.co.uk//blog/britains-top-brand-announced) Ready to talk? ## Whether you need a new website, a branding refresh, or a marketing strategy, the first step is a conversation. We'll give you an honest view of where you are and what's worth doing next. ## You may also like to read... February 18, 2019 #### [Oscars 2019: What Does 'Award Winning' Mean For SMEs?](https://www.thriveability.co.uk/blog/oscars-2019-what-does-award-winning-mean-for-smes) Awards season is an extravagant affair for the leaders in the music, film and TV industry. But do they matter so much for SMEs? March 6, 2014 #### [4 British Females "Inspiring Change": International Women's Day](https://www.thriveability.co.uk/blog/british-females-inspiring-change-international-womens-day) Following yesterday's blog, we've chosen to honour British women who have encouraged the message behind IWD 2014's theme, "Inspiring... October 25, 2019 #### [The 3 Times You Need to Measure Marketing Performance](https://www.thriveability.co.uk/blog/the-3-times-you-need-to-measure-marketing-performance) As a business owner, or marketing manager, you will undoubtedly have a wealth of metrics, data and statistics at your fingertips, the issue... ![hubspot-logo-white](https://www.thriveability.co.uk/hubfs/2021%20Assets/Partner%20Logos/hubspot-logo-white.svg "hubspot-logo-white") ![google-partner-logo-white](https://www.thriveability.co.uk/hubfs/2021%20Assets/Partner%20Logos/google-partner-logo-white.svg "google-partner-logo-white") Copyright © Thrive Marketing Limited 2026 [Linkedin](https://www.linkedin.com/company/thrivehq?trk=top_nav_home/) [hello@thriveability.co.uk](mailto:hello@thriveability.co.uk) [01325 778 786](tel:01325%20778%20786)