--- title: 'Fail Friday' - New Year's Resolutions Broken Today description: Friday 24 January has become 'Fail Friday', following research which suggests most of the UK has given up on their New Year resolutions by this date. image: https://www.thriveability.co.uk/hubfs/Blog_Featured-Images/MAC-IPAD-CALENDAR.jpg --- [![Thrive Logo](https://www.thriveability.co.uk/hubfs/thrive-logo-pink-1.svg)](https://www.thriveability.co.uk/) - [What We Do](https://www.thriveability.co.uk/what-we-do) - [About](https://www.thriveability.co.uk/about-us) - [Approach](https://www.thriveability.co.uk/approach) - [Work](https://www.thriveability.co.uk/work) - [Blog](https://www.thriveability.co.uk/blog) - [Contact](https://www.thriveability.co.uk/contact) Blog # 'Fail Friday' - New Year's Resolutions Broken Today January 24, 2014 3 Minute Read By Sarah Burns ## Did you make a New Year's resolution this year? Does today seem unusually harder to keep that resolution? There may be a reason why... A survey has revealed that January 24th, is the day that as a nation, we will all breakdown and give into biting our nails/eating that cupcake/drinking that pint/missing that everyday pre-work run. What let downs we all are! January 24th - today - has been called 'Fail Friday', so with [the alleged 'Blue Monday' being on Monday](http://www.dailymail.co.uk/news/article-2540979/How-make-blue-Monday-brighter-Workers-encouraged-wear-bright-colours-week-combat-miserable-day-year.html), it hasn't been a utterly good week for us Brits. The survey - conducted by [FreeDeliveryLand.co.uk](http://www.freedeliveryland.co.uk), on 750 participants - revealed that those who said they would be making resolutions or had made them in previous years, would usually have given them up after 3.5 weeks of trying. So, feel week, give into temptation, get that chocolate muffin and ban the word 'muffin top'. It's 24 days in and we've all given up! Think we're over-exaggerating? The poll also showed that the amount of people who actually kept their resolution was just 3%! In our office we've all given in to temptation at some point, or just never bothered to make a resolution in the first place (it's easier than being defeated), but what about you? Leave a comment and share with Thrive what you promised you'd do in 2014 - have you kept it? We won't tell anyone if you slipped up...! If you promised yourself that you'd focus on marketing strategy and implementing new methods, maybe it's worthwhile [looking at this blog](https://www.thriveability.co.uk/sales-marketing-and-strategy-in-2015-it-isnt-too-early-to-be-planning-ahead)!  #### Share this post... [mailto:?Subject=Check%20out%20this%20post&Body=https://www.thriveability.co.uk//blog/fail-friday-new-years-resolutions-broken-today](mailto:?Subject=Check%20out%20this%20post&Body=https://www.thriveability.co.uk//blog/fail-friday-new-years-resolutions-broken-today) Ready to talk? ## Whether you need a new website, a branding refresh, or a marketing strategy, the first step is a conversation. We'll give you an honest view of where you are and what's worth doing next. ## You may also like to read... February 13, 2015 #### [13 Deadly Marketing Mistakes to Avoid for Friday the 13th](https://www.thriveability.co.uk/blog/friday-13-deadly-marketing-mistakes-to-avoid) Avoid these disastrous marketing mistakes on Friday 13th to prevent any jinxes for your campaign! December 20, 2017 #### [Thrive Marketing Closed for Christmas - Reopen on January 2, 2018](https://www.thriveability.co.uk/blog/news-thrive-marketings-year-in-review) That's it, another year almost over - and what a year it has been...! September 12, 2018 #### [Celebrate Roald Dahl Day with Some of the Author's Finest Quotes](https://www.thriveability.co.uk/blog/celebrate-roald-dahl-day-with-some-of-the-authors-finest-quotes) Roald Dahl was behind some of the greatest children's books ever told. ![hubspot-logo-white](https://www.thriveability.co.uk/hubfs/2021%20Assets/Partner%20Logos/hubspot-logo-white.svg "hubspot-logo-white") ![google-partner-logo-white](https://www.thriveability.co.uk/hubfs/2021%20Assets/Partner%20Logos/google-partner-logo-white.svg "google-partner-logo-white") Copyright © Thrive Marketing Limited 2026 [Linkedin](https://www.linkedin.com/company/thrivehq?trk=top_nav_home/) [hello@thriveability.co.uk](mailto:hello@thriveability.co.uk) [01325 778 786](tel:01325%20778%20786)