Generally speaking, when it comes to designing advertising materials, content is snappy and to the point, particularly with concerns to leaflets, flyers and posters.
Design is usually considered "key" in adverts, but the message of the whole print has to be clarified through text, photography or design as well.
If you're not selling a particular product, but a service, then the message has to be conveyed by text, whereas a product can be conveyed by a quality photograph.
Having said that, the reader or viewer still needs confirmation of what the product is and why it's a) worth buying and b) worth buying from you.
Typically posters, flyers and leaflets have a minimum amount of text and most designers will steer away from adding 'considerable' amounts of writing - these methods of advertising need to be skimmed and are often only seen in a matter of seconds.
Particularly in relation to posters or newspaper adverts, it has to catch the eye and typically design is in charge of doing that, rather than the text.
However, there are some fantastic examples of advertising which stand up for the copywriter, so we want to share that if you're edgy enough and have an A* copywriter in your midst then you might want to reconsider that snappy one-liner for your poster...
IBM
Heinz Tomato Soup
Pepsi Cola
Sported
McDonalds
Terror In Paris / Muslim Council
Marketing and brand are key for companies to effectively promote themselves. If you have any questions about these elements, please contact Thrive on 0845 838 7517 or hello@thriveability.co.uk.
