Twitter has revamped its Twitter advertising products and we’re jumping on board the Twitter train – choo choo!
We’ve all heard of Facebook advertising, most of us have done it. There’s a common awareness of LinkedIn advertising too, after all it’s the professional networking tool for connected businesses, you see.
What about Twitter?
Most social media marketers – including our own team – are passionate about Twitter; just read our 500 Twitter Hours resource and it’s obvious how we feel!
However, what about marketing on Twitter – like, actually paying for Twitter to advertise your brand?
It’s all about choices, my friend
There are three options when it comes to choosing your Twitter campaign –
- PROMOTED ACCOUNT
- Increase the number of relevant followers to a Twitter profile - PROMOTED TWEETS
- Advertise your content and entice users to your brand - PROMOTED TRENDS
- Have your own #hashtag? Promote it in the Trends sidebar!
Hint: Hashtags form trends, the trend here is “promoted”, tee-hee.
Targets, budgets and tracking
Targeting behaviour is becoming more reliant on behaviours such as interests, followers, geography and gender. It’s a good idea to create varying campaigns with different interests to control costs and better link performance back to their interests (i.e. research your buyer personas)!
Budgeting is an important – crucial, in fact – part of any advertising campaign research and set up. You don’t want to pay way over or below the odds for a campaign!
You cannot exceed your maximum budget amount on Twitter with daily budgets serving as a determiner as to how said budget will be managed throughout the course of your campaign.
A top tip is that you can even “pace” your ads so they will be pushed out at even times during the course of each day.
Twitter suggest setting bids at $1-2USD a day to get started, but as competitors get on board the advertising bandwagon, costs will go up. Conserve your budget by starting slowly!
It’s a great opportunity, particularly if you’re growing tired of / struggling with Facebook and LinkedIn.
A fun fact - which we love and you will, too - is that approximately half of the advertising revenue Twitter earns comes from mobile devices. If you’re a mobile-responsive company, there will be greater opportunities for success, with people using mobile more and more for social media platforms!
