--- title: Facebook Moves Away from Relevancy Scores in Ads for Better Insights description: Facebook moves away from relevancy scores in ads for better insights, helping advertisers to improve their adverrising campaigns every single time, focusing on quality ranking, engagement rates and conversion rates. image: https://www.thriveability.co.uk/hubfs/Blog_Featured-Images/FACEBOOK-APP-PHONE-IPAD.jpeg --- [![Thrive Logo](https://www.thriveability.co.uk/hubfs/thrive-logo-pink-1.svg)](https://www.thriveability.co.uk/) - [What We Do](https://www.thriveability.co.uk/what-we-do) - [About](https://www.thriveability.co.uk/about-us) - [Approach](https://www.thriveability.co.uk/approach) - [Work](https://www.thriveability.co.uk/work) - [Blog](https://www.thriveability.co.uk/blog) - [Contact](https://www.thriveability.co.uk/contact) Blog # Facebook Moves Away from Relevancy Scores in Ads for Better Insights March 25, 2019 2 Minute Read By Sarah Burns ## Facebook has unveiled plans to replace its single Relevancy Score metric with three insightful measurements. The change which will roll-out in “coming weeks”, aims to provide clarity and transparency to its advertisers . As it stands, an ad’s relevancy score measures “whether the ads that you ran were relevant tot he audience that you reached”. The three new metrics will be as follows: ### Quality ranking - How your ad's perceived quality compared with ads competing for the same audience. ### Engagement rate ranking - How your ad's expected engagement rate compared with ads competing for the same audience. ### Conversion rate ranking - How your ad's expected conversion rate compared with ads that had the same optimisation goal and competed for the same audience. It is hoped that the new metrics will provide advertisers with better clarity about the strengths and weaknesses of ad creatives, audience targeting selections and overall ‘post-click experience’.   [Announced on the Facebook for Business platform](https://www.facebook.com/business/news/metrics-updates-to-offer-you-more-actionable-business-insights), the change will be one of a number that the social media giant is making in April, including introducing a metric for Posts Saved by users. #### Share this post... [mailto:?Subject=Check%20out%20this%20post&Body=https://www.thriveability.co.uk//blog/facebook-moves-away-from-relevancy-scores-in-ads-for-better-insights](mailto:?Subject=Check%20out%20this%20post&Body=https://www.thriveability.co.uk//blog/facebook-moves-away-from-relevancy-scores-in-ads-for-better-insights) Ready to talk? ## Whether you need a new website, a branding refresh, or a marketing strategy, the first step is a conversation. We'll give you an honest view of where you are and what's worth doing next. ## You may also like to read... May 10, 2021 #### [How Marketers Should Respond to the Apple iOS 14 Update](https://www.thriveability.co.uk/blog/how-marketers-should-respond-to-the-apple-ios-14-update) The Apple iOS 14 privacy update is changing the way marketers and advertisers promote their businesses using customer data - but it doesn’t... July 11, 2014 #### [Twitter Advertising: The Features That Make It Useful for SMEs](https://www.thriveability.co.uk/blog/twitter-advertising-features-perfect-small-medium-businesses) Twitter has revamped its Twitter advertising products and we’re jumping on board the Twitter train – choo choo! June 25, 2018 #### [How to Use Facebook's Custom Audience Tool](https://www.thriveability.co.uk/blog/how-to-use-facebooks-custom-audience-tool) If you're a regular user of Facebook's Advertising feature you may have spotted the Custom Audience option. ![hubspot-logo-white](https://www.thriveability.co.uk/hubfs/2021%20Assets/Partner%20Logos/hubspot-logo-white.svg "hubspot-logo-white") ![google-partner-logo-white](https://www.thriveability.co.uk/hubfs/2021%20Assets/Partner%20Logos/google-partner-logo-white.svg "google-partner-logo-white") Copyright © Thrive Marketing Limited 2026 [Linkedin](https://www.linkedin.com/company/thrivehq?trk=top_nav_home/) [hello@thriveability.co.uk](mailto:hello@thriveability.co.uk) [01325 778 786](tel:01325%20778%20786)