Topics: Social Media
The change which will roll-out in “coming weeks”, aims to provide clarity and transparency to its advertisers .
As it stands, an ad’s relevancy score measures “whether the ads that you ran were relevant tot he audience that you reached”.
The three new metrics will be as follows:
It is hoped that the new metrics will provide advertisers with better clarity about the strengths and weaknesses of ad creatives, audience targeting selections and overall ‘post-click experience’.
Announced on the Facebook for Business platform, the change will be one of a number that the social media giant is making in April, including introducing a metric for Posts Saved by users.