--- title: "How Our Eyes Move Naturally Across A Website: Optimise Your Site Design For Increased Leads" description: How our eyes move across a website and how you can optimise website design to increase leads and ensure your marketing messages are being seen. image: https://www.thriveability.co.uk/hubfs/Blog_Featured-Images/OFFICE-SCREEN-DESIGN.jpg --- [![Thrive Logo](https://www.thriveability.co.uk/hubfs/thrive-logo-pink-1.svg)](https://www.thriveability.co.uk/) - [What We Do](https://www.thriveability.co.uk/what-we-do) - [About](https://www.thriveability.co.uk/about-us) - [Approach](https://www.thriveability.co.uk/approach) - [Work](https://www.thriveability.co.uk/work) - [Blog](https://www.thriveability.co.uk/blog) - [Contact](https://www.thriveability.co.uk/contact) Blog # How Our Eyes Move Naturally Across A Website: Optimise Your Site Design For Increased Leads September 5, 2014 3 Minute Read By Sarah Burns ## Understanding where customers eyes are is crucial to strong website design. You don't know why it's important? You should optimise every image, sentence, URL and call to action for your audience. This ensures that websites engage with and stay engaged with your online presence. Improve customer experience and lead generation rates with a strong website. Discover how our eyes naturally navigate websites and how your site layout can influence this. With thanks to [SingleGrain](http://www.singlegrain.com/blog/101-on-eye-tracking-how-your-eyes-move-on-a-website-infographic/) for this infographic.  ![How The Human Eyes Move Naturally Across A Website: Optimise Your Site Design For Increased Leads](https://www.thriveability.co.uk/hs-fs/file-1514096933-png/Blog_Images/how-our-eyes-move-social-media-today.png?width=600&name=how-our-eyes-move-social-media-today.png "How The Human Eyes Move Naturally Across A Website: Optimise Your Site Design For Increased Leads") Don't forget to make the most of our recent great blog post on mobile website design, [Mobile Strategy Needed: 43.4 Million Smartphone Users in the United Kingdom by 2017](https://info.thriveability.co.uk/43.4-million-smartphone-users-in-the-united-kingdom-by-2017).  Have you got some great stats to share with Thrive? Share them by tweeting us at [@ThriveHQ](http://www.twitter.com/ThriveHQ). #### Share this post... [mailto:?Subject=Check%20out%20this%20post&Body=https://www.thriveability.co.uk//blog/how-our-eyes-move-naturally-across-a-website-optimise-your-site-design-for-increased-leads](mailto:?Subject=Check%20out%20this%20post&Body=https://www.thriveability.co.uk//blog/how-our-eyes-move-naturally-across-a-website-optimise-your-site-design-for-increased-leads) Ready to talk? ## Whether you need a new website, a branding refresh, or a marketing strategy, the first step is a conversation. We'll give you an honest view of where you are and what's worth doing next. ## You may also like to read... November 18, 2016 #### [Forget All You Know (or Don't Know) About Google Analytics](https://www.thriveability.co.uk/blog/forget-all-you-know-or-dont-know-about-google-analytics) Whatever you do or don't know about Google Analytics, forget it and start from scratch with Thrive. April 23, 2021 #### [What You Need to Know About Google's Core Web Vitals](https://www.thriveability.co.uk/blog/what-you-need-to-know-about-googles-core-web-vitals) In November, Google announced that page experience ranking signals for Google Search will launch in May 2021, combining Core Web Vitals and... March 9, 2020 #### [How to Review Website Performance Using Hotjar (for Free!)](https://www.thriveability.co.uk/blog/how-to-review-website-performance-using-hotjar-for-free) HotJar is a great tool that allows businesses of all sizes to gather data about their website visitors’ activity and behaviour. ![hubspot-logo-white](https://www.thriveability.co.uk/hubfs/2021%20Assets/Partner%20Logos/hubspot-logo-white.svg "hubspot-logo-white") ![google-partner-logo-white](https://www.thriveability.co.uk/hubfs/2021%20Assets/Partner%20Logos/google-partner-logo-white.svg "google-partner-logo-white") Copyright © Thrive Marketing Limited 2026 [Linkedin](https://www.linkedin.com/company/thrivehq?trk=top_nav_home/) [hello@thriveability.co.uk](mailto:hello@thriveability.co.uk) [01325 778 786](tel:01325%20778%20786)