--- title: How to Create a Quality Tweet in Just 140 Characters description: Twitter's 140 character limit doesn't have to be daunting for North East businesses who want to share their content in an engaging manner - here's why... image: https://www.thriveability.co.uk/hubfs/Blog_Featured-Images/TWITTER-SCREEN-1.jpg --- [![Thrive Logo](https://www.thriveability.co.uk/hubfs/thrive-logo-pink-1.svg)](https://www.thriveability.co.uk/) - [What We Do](https://www.thriveability.co.uk/what-we-do) - [About](https://www.thriveability.co.uk/about-us) - [Approach](https://www.thriveability.co.uk/approach) - [Work](https://www.thriveability.co.uk/work) - [Blog](https://www.thriveability.co.uk/blog) - [Contact](https://www.thriveability.co.uk/contact) Blog # How to Create a Quality Tweet in Just 140 Characters July 19, 2017 5 Minute Read By Rachael Farley ## Find it difficult to say everything you want in only 140 characters? You need to be concise if you want to be successful on Twitter! All social networking platforms have their differences and Twitter stands out from its competitors due to its (sometimes tricky) 140 character limit. While this is a plus for users who don't want to read lots of content, it can be a disadvantage for businesses who can't fit all of the information they want to share in a single post.   Since launching in 2006, [Twitter has undergone many updates](https://blog.twitter.com/developer/en_us/a/2016/doing-more-with-140-characters.html) attempting to relax the dreaded character count and improving the service for everyone. Last year, the social network announced that media attachments (photos, videos, GIFs, etc.) and @names in replies would not count towards the overall character limit. Unfortunately, [typed and pasted links still add towards the final count](https://support.twitter.com/articles/78124). No matter how small or large the URL is, it will automatically alter to 23 characters. So how do you create a high-quality tweet? Here's a few tips to get you started... ### A picture speaks a thousand words Media attachments don't count towards the final character count, so why not take advantage of this? Upload posters or create images of your own using free resources such as [Canva](https://www.canva.com/). Otherwise, create your own video if you're feeling particularly brave. This ensures that you get all your information across while still having your 140 characters to reinforce the key points of your message.  ![Thrive Marketing tweet about social media techniques with adjoining image](https://www.thriveability.co.uk/hs-fs/hubfs/thrive%20image%20tweet.png?width=1024&name=thrive%20image%20tweet.png "Thrive Marketing tweet about social media techniques with adjoining image") ### Use action verbs to tell your customer what to do It's very easy to pique your audience's interest by using engaging call-to-actions. For example, a retail shop may want to promote their latest sale. They could tell their audience to 'shop the sale now' or 'grab a deal' by following a link to their website. This informs potential customers of exactly what to do without the need of lengthy text.   ### Create a sense of urgency in your message FOMO (Fear of Missing Out) is a real thing in the 21st century and you can use it to drive potential customers into buying from your business. Tell your audience to 'hurry' or grab an offer 'before it's too late' in order to make them curious to find out more. **You now know that it's possible to create a high quality tweet in just 140 characters, so have a go and watch your engagement levels rise!** Find more like this via [Social Media](https://www.thriveability.co.uk/blog/topic/social-media). #### Share this post... [mailto:?Subject=Check%20out%20this%20post&Body=https://www.thriveability.co.uk//blog/how-to-create-a-quality-tweet-in-just-140-characters](mailto:?Subject=Check%20out%20this%20post&Body=https://www.thriveability.co.uk//blog/how-to-create-a-quality-tweet-in-just-140-characters) Ready to talk? ## Whether you need a new website, a branding refresh, or a marketing strategy, the first step is a conversation. We'll give you an honest view of where you are and what's worth doing next. ## You may also like to read... October 31, 2016 #### [Twitter Moments: Discover What's Happening in the World With a Swipe](https://www.thriveability.co.uk/blog/twitter-moments-learn-whats-going-on-in-the-world-with-a-swipe) In a world of increasing FOMO (fear of missing out), it can be frightening to think that we’ve not seen an important tweet or a new... April 26, 2019 #### [A Sneak Peek at Twitter's New Desktop Layout](https://www.thriveability.co.uk/blog/a-sneak-peek-at-twitters-new-desktop-layout) Today, we were treated to our first look at the slowly rolled-out Twitter redesign. June 22, 2015 #### [Wimbledon Special: How Andy Murray Wins at Twitter](https://www.thriveability.co.uk/blog/wimbledon-special-how-andy-murray-wins-at-twitter) We've got the strawberries and cream and Andy Murray has got his 2nd Wimbledon win in the bag (we hope). 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