Twitter is an exciting platform to be on and that vanity metric probably seems like more of a draw here than on other platforms.
The buzz and speed of conversation on Twitter means you must have an active presence, which typically means that you have lots of followers to see your posts.
Getting those 1,000 followers has never been harder - it isn't as easy as it used to be to reach that magical number.
People are a lot more selective about who they follow, taking into consideration their authority, how "spammy" they might be and the value they feel they will get from the 'relationship'.
Step 1: Include social sharing links on your website and blog
How do you expect people to engage with you if you're not actually letting people know you're on Twitter? Include follow buttons on your website and social sharing links on your blog content.
Step 2: Complete your profile
Make sure your bio is completed with info including your location and what you do, considering if it's worth including particular hashtags. Update your header and profile photo too.
Step 3: Post and share valuable content
Whether it's your own or someone else's make sure it is in line with your brand voice and subject matter. Don't be sharing Britney's latest song on your accountancy firm's Twitter account. Use your personal profile for that.
It's always great to retweet or 'quote tweet' other people's content so long as you don't steal and try to claim it as your own.
Step 4: Follow relevant people
Again, follow Britney on your own time and keep your business profile for following partners, other businesses and target clients.
Use your business Twitter account for business use only.
Step 5: Engage with hashtags and relevant and/or trending Twitter topics
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