---
title: Head in the Right Direction Using Our Google My Business Advice
description: Optimise your Google My Business profile using our tips to create your profile and expand your web presence.
image: https://www.thriveability.co.uk/hubfs/Blog_Featured_Main/MAP-DIRECTIONS-1.jpg
---

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Blog

# Head in the Right Direction Using Our Google My Business Advice

October 26, 2018

4 Minute Read

By Sarah Burns

## Google Maps, part of Google My Business, has been a long-standing feature of Google search.

It's important that you keep this up to date, as part of your Google My Business presence.

You may have activated your Google Maps presence a long time ago and therefore may need to review the accuracy, as well as optimise your whole Google My Business account (as it's now known, formerly Google+).

![giphy](https://media.giphy.com/media/KeQP0al6qf4hG/giphy.gif)

Firstly, gain access to, or set up, your Google My Business profile and verify ownership. This is done with a simple walk through - [start here](https://www.google.com/business/).

View the full walk through process in a blog post shared by my colleague, [Why You Need a Google My Business Listing](https://www.thriveability.co.uk/blog/why-you-need-a-google-my-business-listing).

Once you've given various details regarding your business, its services and location, you can then confirm you'd like to receive the verification postcard from Google, which includes a code you use to confirm your business' location. This usually takes less than two weeks to arrive.

### 4 Tips for building your Google My Business profile

Now that you're set up and verified, make sure you focus on the following:

#### 1. Business Identifiers

Make sure you've completed the basics of your profile, including your business location and public-facing contact details.

#### 2. Opening Hours

Let people know when you're open! Fill in the opening hours, including the feature allowing you to add special hours for particular days, i.e. bank holidays and the festive period.

#### 3. Categories & Attributes

Spend time exploring all of the options that Google My Business offers including choosing your business categories.

#### 4. Populate Your Profile

Build your presence with posts, which you can schedule using most social media management platforms, sharing images and building your reviews.

### Did you know...?

Earlier this year, Google My Business launched new post types, allowing you to share 'offers' and specific 'product' posts, as well as 'what's new' and 'event' posts.

Find out more via Google's article [here](https://support.google.com/business/answer/7662907).

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Ready to talk?

## Whether you need a new website, a branding refresh, or a marketing strategy, the first step is a conversation.

We'll give you an honest view of where you are and what's worth doing next.

## You may also like to read...

<https://www.thriveability.co.uk/blog/7-horrible-mistakes-youre-making-with-social-media>

 September 14, 2015

#### [7 Horrible Mistakes You're Making With Social Media](https://www.thriveability.co.uk/blog/7-horrible-mistakes-youre-making-with-social-media)

We all know that agencies and marketing experts almost always go on and on about social media.

<https://www.thriveability.co.uk/blog/make-your-twitter-profile-stand-out-in-5-easy-steps>

 September 22, 2017

#### [Make Your Twitter Profile Stand Out In 5 Easy Steps](https://www.thriveability.co.uk/blog/make-your-twitter-profile-stand-out-in-5-easy-steps)

Is it time to spruce up your social media profile?

<https://www.thriveability.co.uk/blog/verify-your-business-instagram-in-5-steps>

 October 24, 2018

#### [How to Verify Your Business’ Instagram in 5 Steps](https://www.thriveability.co.uk/blog/verify-your-business-instagram-in-5-steps)

Want that blue tick on Instagram? Now you can apply for one!

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