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How to Make the Search Engines Love Your Blog Posts

Friday 6 October 2017

4 minute read

By Sarah Burns

Blog posts need to be optimised for search to ensure that your content is being seen by the right people.

There's little point worrying about Google's algorithms if you haven't ensured the basics are covered.

"Each year, Google changes its search algorithm around 500–600 times."

(Source: Moz)

We're covering a raft of basics with this post, so you can be well on your way to a stronger content/SEO strategy.

1. Use a CMS

By using a CMS you can be confident in the knowledge that the platform you're building your blog on is made up of minimal, clean and optimised coding. With less coding comes less concern about it disrupting your SEO efforts.

2. Page loading speed

This really can make the difference for an end user, nobody wants to wait too long for a webpage to load. This can be impacted by large media files - video and image files - and a complex site structure.

"On average, a page load for e-commerce website takes 7 seconds meanwhile the ideal load time is around 3 seconds or less."

(Source: Oncrawl)

3. Meta tags

As you may have often heard, meta tags are basic ways to ensure your content displays correctly in search engines, is summarised accurately and found by the right people.

Focus on making sure all of the following are optimised:

  • Meta Description
  • Title Tag
  • Content Type
  • Viewport

Find out more in our blog post on SEO must dos here.

4. URL structure

Your URLs should be short, descriptive and understandable. Don't make your URLs impossible to figure out from an end-user's perspectve,  becuase it will confuse them and  the search engines too!

Avoid using symbols and numbers in URLs as well to avoid confusion.

5. Mobile

Regardless of SEO requirements and best practices your website should be mobile friendly. Increasingly now more than ever people are choosing to use mobiles to browse and shop online. 

Some are even claiming that design should be done mobile first... 

Find more like this via SEO.

If you're looking to embark on a website build project, whether it's completely from scratch or a site refresh, our ebook will give you the knowledge to make your project as stress-free as possible.

The Website Design Handbook for Businesses

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