For us, lead generation and being able to nurture and generate leads is vital.
It should be of equal importance to your business too.
We have three years of experience when it comes to using lead generation as part of an inbound marketing campaign.
It's been a long road, but as a HubSpot Agency Partner we've made the mistakes and learnt from them.
Also, by embracing the learning curve we've made it much easier for you.
Lead generation used to rely on traditional marketing methods. These methods included, building up contact databases, cold calls and sending flyers.
We now generate leads online, making it a much nicer process for everyone involved. Around 90% of your involvement is automated and the customer wants to be contacted. They're asking you for information/advice/support/insight.
How should you generate leads for your business?
We recommend HubSpot to generate leads for your business, with its excellent lead generation tool. There is also a beginner's version of the tool with HubSpot Starter.
You can collate data using a form on a landing page and then send your new contacts relevant content offers, based on the information they provide.
A lead generation process is a simple way of ensuring that your visitors are interactive with your organisation. They provide their details in return for something they need and most want.
Automation forms a big part of making this process as simple as possible - for you and your end user. HubSpot is the best platform we've found to do this.
Find out about our inbound marketing process, HubSpot retainer packages and the Thriveability Plan.
