When replying to every single customers’ enquiry isn’t possible, a chatbot can be a handy middleman.
Chatbots have grown in popularity over the last few years as audience communication has shifted from phone calls to private messages.
53% of people are more likely to shop with a business they can message directly. [Source - Facebook]
However, it is unrealistic to have someone personally man your social media inboxes 24/7. So how can you meet your customers’ expectations? This is where chatbots work their magic.
Saves Time and Money
Answering every single response can be time consuming. If you have set-up your chatbot correctly, they can automatically answer simple questions regarding prices, opening hours and more. This means you can spend more time running your business instead!
Better Guidance
Sometimes your customer may not even know what they’re asking. A chatbot can pose a series of questions to find out more information, meaning that when you get to the conversation you only need to reply once, rather than back and forth.
Pass over to the Right Person
Your customer might be asking a question that would be better directed at the sales team. The chatbot can get the lead’s information so that a team member can give them a call back at a later time. This makes the prospective customer’s experience a lot more seamless and professional rather than waiting on a response in their inbox.
Always on the Clock
Remember how we said you couldn’t be online 24/7? Well, with a chatbot you can (kinda).
Your night owl customers may pose a burning question at 2am but unfortunately you’re fast asleep. However, your chatbot is there to meet your customer’s expectations and reply immediately in the middle of the night when they want the information. Genius.
Do you use a chatbot for your business? Let us know via @ThriveHQ.
