Want to see how your audience communicated last year? Let’s take a look at Facebook Messenger’s 2017 year in review!
Since its launch in August 2011, Facebook’s standalone messaging app has grown in popularity. It might be time to wave goodbye to simple texting, because over 1.3 billion people are connecting with each other using Facebook Messenger instead [Source].
Messenger’s 2017 stats will allow you to see emerging patterns as to how your audience communicates and what they like. Not only that but you can also begin to plan content around these findings as well as target ads for Facebook Messenger.
So let’s take a look…
Video chat
Overall, there were 17 billion realtime video chats on Messenger, marking two times as many video chat sessions in 2017 compared to 2016 [Source].
Emojis
People shared over 500 billion emojis in 2017, or nearly 1.7 billion each day [Source].
GIFs
GIFs are a popular choice too, with 18 billion GIFs shared in 2017 [Source].
Online conversations
On average, there were over 7 billion conversations taking place on Messenger every day in 2017 [Source].
Days of Interest
New Years, Mother’s Day, and Valentine’s Day were three of the top five most active days for chats on Messenger [Source].
Facebook Reactions
Since launching in March, people shared more than 11 billion reactions, up from two billion shared in June. The most popular reaction in a group conversation is 😆 [Source].
These statistics may mean it’s time to invest more time and money into Facebook Messenger advertising - as well as working on your emoji and GIF game! Using targeted ads on Messenger is a great way to initiate conversation with your audience in the place where they are already talking with friends and family.
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