Lead generation is a hugely important digital marketing activity, which is why we want to educate our customers and readers on the subject.
It's a tactic that is hugely important to the inbound methodology as followed by HubSpot.
We believe that it is a crucial part of a succesful conversion process for marketing in 2017.
6 Statistics on the Brilliance of Lead Generation
- 65% of marketers say generating traffic and leads is their top challenge. (HubSpot, 2016)
- Inbound organizations are 4 times as likely to rate their marketing strategy as effective. (HubSpot, 2016)
- B2B marketers say the #1 benefit of marketing automation is the ability to generate more and better leads. (Pepper Global, 2014)
- 67% of B2B marketers say they see at least a 10% increase in sales opportunities through lead nurturing, with 15% seeing opportunities increase by 30% or more. (Demand Gen Report, 2014)
- 74% of marketers say converting leads is their top priority. (HubSpot, 2016)
- 64% of marketers say they saw the benefits of using marketing automation within the first six months of its implementation. (Regalix, 2015)
To discuss how we can support your business, get in touch with our team today, via hello@thriveability.co.uk / 0845 838 7517.
