--- title: Why Local SEO is Crucial For Your Business description: 11 reasons why local SEO is absolutely crucial to set up and ensure that you're at the front of local results for your products and services. image: https://www.thriveability.co.uk/hubfs/Blog_Featured-Images/GLASSES-PHONE-BOOK-1.jpg --- [![Thrive Logo](https://www.thriveability.co.uk/hubfs/thrive-logo-pink-1.svg)](https://www.thriveability.co.uk/) - [What We Do](https://www.thriveability.co.uk/what-we-do) - [About](https://www.thriveability.co.uk/about-us) - [Approach](https://www.thriveability.co.uk/approach) - [Work](https://www.thriveability.co.uk/work) - [Blog](https://www.thriveability.co.uk/blog) - [Contact](https://www.thriveability.co.uk/contact) Blog # Why Local SEO is Crucial For Your Business December 23, 2016 3 Minute Read By Sarah Burns ## If you've ever searched for a product or service provider, you'll know that search engines, namely Google, are incredibly succinct at providing you with all of the relevant details about local results. Whether you've been looking for a plumber, cake maker or seamstress, Google is brilliant at bringing you the local answers you need for your search. Local search is incredibly powerful because **50% of consumers who do a local search on their smartphone visit a store within a day**. That's a significant amount of custom you could be missing out on, if you haven't optimised your online presence for local search results. ### 11 Reasons Local SEO is Crucial for Your Business 1. 18% of local mobile searches lead to a sale within one day 2. 87% of smartphone owners use a search engine at least once a day 3. 50% of local mobile searchers are looking for business information such as a local address 4. 78% of local mobile searches result in offline purchases 5. 71% of people surveyed say they look up and confirm the location of a business before going to it for the first time 6. 68% of searchers were found to have used 'Get directions' or 'Click to call' call to actions in a mobile ad, for local listings 7. 1 in 3 smartphone searches were made right before a store visit 8. 89% of surveyed participants admitted to searching for a local business on their smartphone once a week or more - 58% of these searched more than at least daily! 9. 46% of all searches on Google are local 10. 76% of local searches result in a phone call 11. 86% look up the location of a business on Google Maps \[List source: [Go-Globe via HubSpot](https://blog.hubspot.com/marketing/local-seo-stats#sm.00nv0anz1dupcr610vn2385dkv4qx)\] **To discuss how we can support your business, get in touch with our team today, via [hello@thriveability.co.uk](mailto:hello@thriveability.co.uk) / 0845 838 7517. ** #### Share this post... [mailto:?Subject=Check%20out%20this%20post&Body=https://www.thriveability.co.uk//blog/why-local-seo-is-crucial-for-your-business](mailto:?Subject=Check%20out%20this%20post&Body=https://www.thriveability.co.uk//blog/why-local-seo-is-crucial-for-your-business) Ready to talk? ## Whether you need a new website, a branding refresh, or a marketing strategy, the first step is a conversation. We'll give you an honest view of where you are and what's worth doing next. ## You may also like to read... May 1, 2017 #### [Why You Need a Local HubSpot Agency](https://www.thriveability.co.uk/blog/why-its-important-to-use-a-local-hubspot-agency) When it comes to marketing agencies there is certainly a lot of choice - right? So how do you pick a HubSpot Agency to undertake and... August 10, 2020 #### [How to Submit a Press Release for Free PR](https://www.thriveability.co.uk/blog/how-to-submit-a-press-release-for-free-pr) Typically, press releases are seen as a skill of the trained journalist. And, of course, that remains true for many reasons, but you don’t... October 11, 2019 #### [6 Ways to Improve Your Website for Local Search Results](https://www.thriveability.co.uk/blog/6-ways-to-improve-your-website-for-local-search-results) It can be tricky to navigate the once-murky waters of SEO, but local search rankings can be boosted with little technical knowledge, and... ![hubspot-logo-white](https://www.thriveability.co.uk/hubfs/2021%20Assets/Partner%20Logos/hubspot-logo-white.svg "hubspot-logo-white") ![google-partner-logo-white](https://www.thriveability.co.uk/hubfs/2021%20Assets/Partner%20Logos/google-partner-logo-white.svg "google-partner-logo-white") Copyright © Thrive Marketing Limited 2026 [Linkedin](https://www.linkedin.com/company/thrivehq?trk=top_nav_home/) [hello@thriveability.co.uk](mailto:hello@thriveability.co.uk) [01325 778 786](tel:01325%20778%20786)