It's hard to believe that HubSpot has already been around for ten years and we've been a HubSpot Partner for the last three years.
We want to celebrate HubSpot's huge birthday by sharing the importance of HubSpot ten years on from its beginnings.
In the UK you might have only just heard of HubSpot or 'inbound marketing' - probably, thanks to us, however they've been commonplace activities in the last few years for the US.
Co-founded by Dharmesh Shah and Brian Halligan, HubSpot was formed on the 'revolutionary' notion that marketers could talk with their potential customers, not invade their space.
In 2006, TV commercials, billboards and other traditional marketing campaigns were very much leading the way in the marketer's toolkit.
Halligan and Shah realised there was an opportunity to shift marketing so that it didn't matter about the size of the marketer's wallet, but the size of their brain.
Supply and demand has since changed and it means that now buyers have the power - your customer can find all of the information they need at their fingertips, on their phone, whilst they're in the bathtub, if they really need to.
Customers don't just have a choice of 4 or 5 suppliers that take considerable time to discover and research, but probably triple that and their decision process is more efficient than ever before.
Increasingly, YOU have to differentiate yourself from competitors and ensure that YOU target the cross-section of customers that you need to be seen by.
Why HubSpot helps to solve your marketing challenges
HubSpot is a marketing automation platform that allows you to deliver all of your marketing - blogs, emails, lead generation, content marketing, lead workflows, social media - and so much more in one place. The platform also deliver incredible analytics and feedback on your efforts.
- Inbound organizations are 4X as likely to be effective. (HubSpot - State of Inbound 2016)
- 68% of online buyers will spend considerable time reading content published by a brand they are interested in. (The CMA)
- 43% agree that content marketing has a positive impact upon their purchase decisions. (The CMA)
- 40% of salespeople say getting a response from prospects is getting harder. (HubSpot - State of Inbound 2016)
- 41.2 million users engage with digital content produced by UK content marketing agencies. (The CMA)
- Organisations that can calculate ROI are 1.6X as likely to receive higher budgets. (HubSpot - State of Inbound 2016)
- 74% in the B2B industry have taken a positive action as a result of reading content marketing. (The CMA)
Find out about our inbound marketing process, HubSpot retainer packages and the Thriveability Plan.
How Thrive helps to deliver this solution
We act as your business' external marketing agency, in supporting you with the set up, running and initial activity for your inbound campaign.
With a variety of inbound packages on offer we can provide you with an inbound package to suit your business' goals, requirements and expectations. Based on the package you choose we will help you with a number of content offers and marketing campaigns. We will also hold regular, consistent meetings with you to offer training in using the HubSpot package and support with your efforts.
Find out about our inbound marketing process, HubSpot retainer packages and the Thriveability Plan.
