Valentine’s Day is a time for brands to get creative and ‘show the love’ with their marketing campaigns.
Here comes February 14th again; the day that strikes fear into those of us who haven’t met their soulmate yet. However, Valentine’s Day is not just for loved-up couples anymore, instead single pringles and even third wheelers are getting their chance in the spotlight, thanks to recent marketing campaigns.
We’ve compiled six brilliant marketing campaigns from recent years that explore every type of relationship status...
Red roses are so yesterday, what about a bouquet of Doritos instead? In 2016, it was all about steering away from the traditional and giving the one you love a man-made flower entirely of tortilla chips. We’d love to spend time smelling those roses!
Galaxy created this elaborate and beautifully shot campaign just last year. From chocolate to Cupid, this advert is the epitome of Valentine’s Day cliches but we can’t deny how epic this love story is (and all it takes is a bite of chocolate)!
Tesco ran a social experiment where they matched several singletons based upon the items in their daily shopping basket. Excluding the awkward first encounters, this campaign suggests that love can be found in the simplest of places.
“54% of Brits said they'd be happy to 'third wheel' a couple on Valentine's Day” last year and Deliveroo made sure to take note of this statistic. Shying away from romantic conventions, they launched a 'third wheel' meal deal for all the single ‘Kevins’ out there to enjoy with their loved up pals.
Topshop and Topman (2015)
Although created in 2015, this campaign is still relevant today. Walking us through the struggles of planning any first date, Topshop and Topman have us covered with what outfit to wear if you want to dress to impress.
Want to go out on a date with Idris Elba? The online fundraising platform, Omaze gave viewers the chance to spend Valentine’s Day with the celeb last year in return for a donation to ‘W.E. Can Lead’.
So which is your favourite Valentine’s Day marketing campaign from the list above? Is there one that we have missed?
Let us know your thoughts at @ThriveHQ.
Find more like this via Seasonal Marketing.