If you launched a Valentine's campaign of any kind this year, it's crucial to use your findings to shape next year's.
Lucky for you, we've already done some research into why your campaign maybe didn't go so well.
Perhaps the most surprising possibility that meant your campaign made your heart sink rather than flutter is because of this crucial fact...
February 14th isn't just for couples anymore - the singles market is still out there!
14 Ways to Kickstart Your Valentine's 2018 Campaign!
- Fourth largest day of spending after winter holidays, back to school and Mother's Day. (Source)
- Older millennials spend the most on Valentine's Day - 25-34-years-olds are estimated to spend on average $234. (Source)
- More than 50% of Americans identify themselves as having no specific partner/being single, so long term couples aren't the only target market. (Source)
- People will still spend around $36 on their friend! On average, a significant other will get a gift to the value of $99. (Source)
- Bing searches for 'Valentine's Gifts for...' show that 'husband' at 22% and 'friend' at 20% are the highest searched. (Source)
- Valentine's Day gift-giving is usually done in the two weeks beforehand, making it an incredible short bracket to advertise in. Schedule campaigns 1 month - 2 weeks in advance (Source)
- Mobile searches are crucial - 48% of all Bing 'Valentine's Day' searches in 2016 were from mobile, up 8% from 40% in 2015. (Source)
- Online shoppers are looking for images of products (78%) and product reviews (69%) before buying.
- Men are spending more than women on Valentine's Day. (Source)
- Singles are still looking to treat themselves and buying luxury items. (Source)
- If you're a seller of candy, cards or flowers, they remain the most-gifted items. (Source)
- However, if you're a seller of tech such as smart phones, laptops, tablets and wearables - you need to be positioning yourself as 'the gift your other half really wants' - this is the most searched for gift type. (Source)
- People are also looking for experience gifts, which is one of the lesser-gifted presents. (Source)
- Target keywords - for those not in a relationship - are pets, family and friends. (Source)
To discuss how we can support your business, get in touch with our team today, via hello@thriveability.co.uk / 0845 838 7517.
