Nothing marks the start of Christmas more than different brands fighting for the best annual festive advert.
Whether it's a flashy, expensive blockbuster from a big retailer or a heart-warming story from a charity, Christmas is the perfect time to get attention by pulling out all of the stops.
Our team has sat down and watched numerous competitors' adverts (hard work, we know!), while rating each one on four different factors. We looked at how they celebrated the Christmas spirit, if they made us cry or feel warm inside, as well as how unpredictable the advert was in it's entirety.
We totted up all of our scores to come up with our final verdict on our favourite Christmas advert of 2016. Let the review commence!
Alzheimer's Research
Santa Forgot imagines a world where Santa is living with the effects of dementia and no longer visits children on Christmas Eve...
Christmas Spirit - 
Tearjerker - 
Fuzziness - 
Unpredictability - 
Average - 
Sainsbury's
Dave, a hard-working and devoted Dad, wants to give the greatest gift he can give this Christmas in this musical number created in stop frame animation...
Christmas Spirit - 
Tearjerker - 
Fuzziness - 
Unpredictability -
Average - 
Aldi
Watch as Kevin the Carrot begins his quest to meet Santa this Christmas...
Christmas Spirit -
Tearjerker - 
Fuzziness -
Unpredictability - 
Average - 
Heathrow Airport
Some extra special arrivals have made it back home in time for the big day...
Christmas Spirit -
Tearjerker - 
Fuzziness - 
Unpredictability - 
Average - 
John Lewis
This is the story of a little girl called Bridget who loves to bounce. When her mum and dad buy her a trampoline for Christmas, they soon discover that she isn’t the only one with a passion for jumping...
Christmas Spirit - 
Tearjerker -
Fuzziness - 
Unpredictability -
Average -
Marks & Spencer
Watch the much-loved character Mrs Claus follow in her husband's footsteps...
Christmas Spirit - 
Tearjerker -
Fuzziness -
Unpredictability -
Average -
So that is our round up of this year's Christmas adverts! As you can see, our least favourite was Sainsbury's but Heathrow Airport and M&S definitely warmed our hearts.
Which TV advert did you enjoy the most?
To discuss how we can support your business, get in touch with our team today, via hello@thriveability.co.uk / 0845 838 7517.
