Twitter is a numbers game. Go back a few years ago and we were obsessed - as businesses - with getting a particular amount of followers, or engagement on our tweets.
Today, that hasn't particularly changed, although there is a lot of competition for the microblogging platform - which now boasts a doubled character limit of 280, rather than the classic 140 - from Facebook, Instagram and even, LinkedIn.
We are proud to be behind two rather successful pieces of North East Twitter content - our UK hashtags and North East hashtags guides - plus the co-founders of the fantastic #AycliffeHour (Thursdays, 3-4pm).
Over the years, attitudes have changed to Twitter, but interestingly, recent HubSpot research suggests that hashtags are still crucial to Twitter's success.
HubSpot's key findings were:
- Twitter hashtags correlate with a 1,065% increase in engagement.
- Tweets with no hashtags averaged 1.7 interactions per tweet.
- #ico, the most popular hashtag, had an average of 19.8 interactions per tweet.
HubSpot's results revealed that these 10 hashtags were the most successful in getting likes on Twitter.
"We used a dataset of tweets ranging from January 2017 to May 2018. Hashtags were only included if they occurred in a minimum of 300 tweets, by at least 100 unique accounts." [Source: HubSpot]
- ico
- ethereum
- crypto
- crowdfunding
- medicaid
- blackhistorymonth
- womenshistorymonth
- photography
- iwd2018
- cryptocurrency
Of course, this is a relatively loose study, based on hashtags that will have, for the most part, been most successful because of the national holiday/awareness day or "hot topic" they related to.
At Thrive, we recommend using these findings as a guide. Hashtags are most successful when they follow a popular topic or common subject of conversation.
If you're looking for advice or support when it comes to Twitter, it may be worth reading one of these blog posts we've produced:
- How to Create a Twitter List
- How to Get Your First 1,000 Followers on Twitter
- Make Your Twitter Profile Stand Out In 5 Easy Steps
Find more like this via Social Media.
