<img height="1" width="1" style="display:none;" alt="" src="https://dc.ads.linkedin.com/collect/?pid=731202&amp;fmt=gif">
Picture of Rachel Townsend Green

Rachel Townsend Green

Rachel is a Director at Thrive and leads our organisation's strategic output, with more than 20 years’ marketing experience and an MBA in social media to her name. When she's away from the office she can be found in her craft room or trying to create peace between her three dogs, Monty, Bingo and Freddie.

5 Ways to Maintain Excellent Customer Relationships (It's All to Do with Communication!)

Pretty much everything that we do here at Thrive centres around communication - digital, design, development and all of those sub-services too!

Why Getting to Know Your Ideal Customer Is Important

For all businesses, knowledge is power (indeed, the same can be said for many aspects of wider life too)...

What Is the Difference Between a Marketing Strategy and Marketing Plan?

It’s fair to say that most businesses probably won’t have a marketing strategy – in the same way that few have an overall business plan – at least in a documented and formalised format.

How to Achieve Measurable Success in Less Time

As a business owner/manager, I suspect that one of the resources you are short on is time – am I right?

5 Questions You Need to Ask to Create Your Company's Marketing Strategy

There is no set way to do this – for as many people as you ask, you will get as many answers!

Do You Need a Marketing Strategy or Marketing Plan?

Marketing often gets a bad press – it’s the element of the business mix that people feel is intangible, it’s a ‘nice to have’ and often the first in the firing line when budget cuts are needed.