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Blog

The latest updates from Thrive's digital marketing team, with helpful advice and best practices to boost your marketing efforts.

What to Expect in a Buyer Personas Workshop

A Buyer Personas workshop should offer you the creative and distraction-free space to produce ideal customer profiles, as well as outlining how your business can target them successfully. 

The Key Staff You Need to Produce Buyer Personas

When it comes to producing buyer personas and taking part in a workshop, it can be easy to think you only need your MDs and senior management team - but that isn’t a mix for success.

21 Questions to Ask Your Existing Clients to Build Your Buyer Personas

Developing a detailed buyer persona can help all aspects of your organisation, bringing your sales and marketing team together to optimise your customers’ journey.

A/B Testing Methods to Attract Your Buyer Personas to Your Website

If one of your website pages isn’t performing as well - bounces are high and conversions are low - you may turn to A/B testing to determine the issue and improve the user experience.

How Can My Sales Team Use Buyer Personas?

In its most basic form, a buyer persona is a fictional, generalised representation of your ideal customers.

How to Use Buyer Personas for Targeting in Facebook Advertising

Reaching the right people at the right time in the right place can sometimes be a guessing game on social media platforms like Facebook.