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Blog

The latest updates from Thrive's digital marketing team, with helpful advice and best practices to boost your marketing efforts.

What to Expect in a Buyer Personas Workshop

A Buyer Personas workshop should offer you the creative and distraction-free space to produce ideal customer profiles, as well as outlining how your business can target them successfully. 

The Key Staff You Need to Produce Buyer Personas

When it comes to producing buyer personas and taking part in a workshop, it can be easy to think you only need your MDs and senior management team - but that isn’t a mix for success.

Does Your Organisation Need to Use Instagram Stories or Facebook Stories?

Like a lot of things, it’s easy to get in a rut. Social media is so rapidly-evolving that it can be very easy to forget there are now new tools and platforms, as well as different ways of using social media, for your business.

21 Questions to Ask Your Existing Clients to Build Your Buyer Personas

Developing a detailed buyer persona can help all aspects of your organisation, bringing your sales and marketing team together to optimise your customers’ journey.

A/B Testing Methods to Attract Your Buyer Personas to Your Website

If one of your website pages isn’t performing as well - bounces are high and conversions are low - you may turn to A/B testing to determine the issue and improve the user experience.

4 Reasons for Committing to Any Marketing Tool in 2019

There are so many extras, add-ons, and ‘nice-to-haves’ that you could plough £1000s into when it comes to your marketing expertise.