Apr 19 13 minute read Why Getting to Know Your Ideal Customer Is Important For all businesses, knowledge is power (indeed, the same can be said for many aspects of wider life too)... Continue Reading
Apr 12 23 minute read Bath Bomb Favourite, Lush, Reveals Social Media Has Fizzled Out Lush is the latest brand to move away from social media as a method of direct communication with customers and fans. Continue Reading
Mar 29 6 minute read Instagram Checkout: What It Means for E-commerce Retailers Shoppers despair - you’re about to spend a whole lot more. Retailers rejoice - online purchasing has just been made a whole lot easier! Continue Reading
Mar 25 4 minute read Facebook Moves Away from Relevancy Scores in Ads for Better Insights Facebook has unveiled plans to replace its single Relevancy Score metric with three insightful measurements. Continue Reading
Mar 15 10 minute read Instagram Stories: It's Not a Sales Tool, Use It for This Instead Instagram itself has been taken up at a slower rate by most businesses, because its ‘boom’ was much more recent than other platforms. Continue Reading
Mar 11 29 minute read Your SME Should Be Choosing Inbound Marketing, Not HubSpot This is the piece we didn’t want to share about our HubSpot journey. Continue Reading
Mar 8 13 minute read Online Privacy: What is DuckDuckGo? It’s a search engine - with a difference. The little-known platform promises to put your privacy first. Continue Reading
Mar 1 13 minute read How to Implement Live Video Marketing into Your SME’s Strategy If you’re new to content marketing, you're also likely a beginner when it comes to video marketing, a growing form of content production for SMEs. Continue Reading
Feb 27 20 minute read Social Media Compliance: What It Means and How to Guarantee It In simple terms, being compliant on social media simply means following the rules when engaging with the public on your social media platforms. Continue Reading
Feb 25 24 minute read How Your SME Can Start Producing Professional Podcasts Podcasts, seen by some as the ‘easier’ version of webinars and video marketing, are growing in popularity. Continue Reading