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Rachael Farley

Rachael is an essential member of the Thrive team who has been with us since her days as an apprentice. Three years later she is a fantastic asset in our digital marketing department, now delivering social media and content marketing workshops, as well as attending networking events. A self-confessed Potterhead and lover of all-things-sloth, Rachael can be found with her head in a book, or binge-watching the latest Netflix hit in her spare time.

5 Tools to Help with Keyword Research

When creating any type of content, from web page copy to blogs, a business should always take into account the process of search engine optimisation.

How Does the Google Algorithm Rank My Website?

In this day and age, if you’ve got a question, Google will always know the answer.

What is the Best Social Media Platform for My Business?

It may come as a surprise that only 60% of UK businesses use social media as a marketing tool, when the possibilities are endless for business growth including brand awareness and increased sales.

How to Manage Fake Followers on Social Media

With more and more businesses utilising social media marketing, an influx of spambots can be frustrating while trying to maintain a trustworthy brand reputation.

21 Questions to Ask Your Existing Clients to Build Your Buyer Personas

Developing a detailed buyer persona can help all aspects of your organisation, bringing your sales and marketing team together to optimise your customers’ journey.

A/B Testing Methods to Attract Your Buyer Personas to Your Website

If one of your website pages isn’t performing as well - bounces are high and conversions are low - you may turn to A/B testing to determine the issue and improve the user experience.