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Rachael Farley

Rachael is an essential member of the Thrive team who has been with us since her days as an apprentice. Three years later she is a fantastic asset in our digital marketing department, now delivering social media and content marketing workshops, as well as attending networking events. A self-confessed Potterhead and lover of all-things-sloth, Rachael can be found with her head in a book, or binge-watching the latest Netflix hit in her spare time.

A/B Testing Methods to Attract Your Buyer Personas to Your Website

If one of your website pages isn’t performing as well - bounces are high and conversions are low - you may turn to A/B testing to determine the issue and improve the user experience.

How Do I Utilise the Power of Facebook Pixel into my Paid Social Strategy?

Not seeing much success from your top of the funnel social media ads? It might be time to delve into the world of remarketing, with the help of Facebook Pixel.

How to Explain Social Algorithms To Your Boss

Over the last couple of years, marketers across the globe are feeling the wrath of social media algorithms.

Which Facebook Ad Type is Best for My Social Goals?

Implementing Facebook Advertising into your social media strategy is a great way to raise brand awareness, increase engagement and drive conversions.

How to Use Buyer Personas for Targeting in Facebook Advertising

Reaching the right people at the right time in the right place can sometimes be a guessing game on social media platforms like Facebook.

How To Set Up Instagram Quick Replies

Although you can’t set up an automated message for private messages on Instagram (yet!), you can set up Quick Replies to make your life a lot easier.

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